OpenIDEO—IDEO’s open innovation practice—was struggling to scale with a confusing web and dysfunctional mobile experience. In partnership with Shane Zhao and a small but mighty team, I led a complete redesign of OpenIDEO’s brand and digital presence. Managing diverse collaborators and constraints, we addressed some tricky usability issues, refreshed OpenIDEO's core product design, and completely revamped the brand to help people worldwide design better, together.
In partnership with impact-driven organizations, OpenIDEO brought people together on a digital platform to collaboratively share ideas and design solutions to today’s toughest problems—from refugee education to global health to food waste.
To clarify our core usability issues, we conducted a research sprint—gathering insights from users, IDEO stakeholders, competitors, and analytics to inform an evidence-based design approach.
Our research made clear that walls of text weren’t effectively communicating how to engage with OpenIDEO. We replaced them with clean UI, punchy copy, and visuals that reflected the vibrancy of OpenIDEO’s global community.
Addressing issues with wayfinding and discovery, I focused on streamlining OpenIDEO's information architecture and core user experience—efficiently guiding diverse audiences to what they needed and where they were needed most.
Anticipating OpenIDEO's growth, our revamped design approach prioritized a more flexible CMS and component library, smarter search and navigation, and an improved onboarding experience.
Alongside our digital redesign, I coordinated a comprehensive refresh of the OpenIDEO brand—rethinking everything from foundational brand strategy to visual/verbal guidelines to assets and illustrations. By the time we began our development work on Webflow, the new face of OpenIDEO better reflected its bold aspirations, creative approach, and global community.
After launch, I focused on creating efficient processes to maintain and develop OpenIDEO's digital presence. This meant coordinating with engineers to build new product features, drafting accessible documentation, and onboarding the broader OpenIDEO team to continue building on this new digital foundation.
In the months after launch, it was exciting to see positive trends across our KPIs and hear this affirmed in user feedback—with some thoughtful UX/UI/brand interventions, we were making it easier for people worldwide to come together and design change.